MIST is a sub-brand for the Virgin Atlantic airline industry. Mist represents the swiping of never mist adventures and giving its members back the control for the types of holidays they wish to endure. The idea communicates the essence of discovering the world's beauty in the idea of a secret garden party tailored for flying & hotel experiences. It’s the first subscription service for 3 trips a year or having further options for more features and giving you more trips.

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As service that represents how members can take back the control they want without planning a certain amount of trips a year. Mist gives its members 3 options from the subscription service to choose from without making the hard decisions due to the structure of the app. It allows its members to enjoy rewards on the mist loyalty scheme. Secret location secret adventures discover and be a go-getter with virgin mist & select various options and themes of trips of creating your own journeys a month with a subscription fee. That allows its users to win Mist chances [?].

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